Saturday, April 13, 2013

Marketting

I just finished a hectic busy day at school. We worked on models for a fashion show today, and I'm incredibly tired. A bath is looking very close in my future...it's the best way for me to relax. Till then however I've been sitting here thinking about my school..classmates..art. I've noticed since being enrolled in cosmetology classes that I've been a lot more aware of how people view me; being critical of what I create, how I look, and how I come across as an individual.

In this business it's all about image and what you can bring to the table. You choose just how successful you are going to be. If you don't come across as a happy-go-lucky person to your clients, you won't have clients. Bottom line. The golden rule is to leave your problems at the door, and put a smile on that face with each new service. Normally, this is not an issue for me. I have it down pretty well actually.

However, there is a second golden rule thats not often mentioned. Stay positive. You can't be in this business if you are a serious downer.

Now, back to what I started writing this post about. A few weeks ago classmates and I were discussing what name you would have based on what you look like. Mine was Jane. IMMEDIATELY I think to myself, seriously? What do you think of when you think Jane? Plain Jane. Yuck.There are plenty other opinions of who people think I am at the school and honestly, I'm like that's not me. Get off my back fools. But really the fault is mine. Fear to express who you genuinely are and how you create is incredibly crippling. Not such a good idea for one who is in the creative business, eh? And why in the heck am I letting the opinions of others bother me anyway? What does it even matter?

Being that I have to create my entire career based on how I present myself across to people and what I can create, it's kind of a big deal that I get this tackled ASAP. Whatever my style is, is mostly what clients I'm going to attract. You literally wear what you can create. So instead of being lazy about it, I'm going to make a real effort to customize a look, market, and most importantly just be who I am.